iiuman
The agency that blends human sensitivity with the power of AI.
It’s not magic, but it’s close.
We combine strategy, creativity, and AI to help your brand say something meaningful.
We Rise, We Create
What began as play became a rediscovery of visual storytelling. Inspired by Maya Angelou and Rick Rubin, this piece explores what happens when human intuition meets machine intelligence to create something neither could do alone.
Telling stories from a different place.
At iiuman, we explore how artificial intelligence can expand the creative process.
By combining human intuition with technology, we open new ways of telling stories.
AI doesn’t replace creativity, it amplifies it.
By combining human intuition with technology, we open new ways of telling stories.
AI doesn’t replace creativity, it amplifies it.
In-between
Captures the quiet space that forms between two people. Not the dramatic break, but the slow drift of a shared glance that no longer lands, a touch that hesitates, the silence that starts to say more than words. These images explore emotional distance as it unfolds: not loud, not sudden, just real.
The in-between moments where love lingers… but no longer holds.
The in-between moments where love lingers… but no longer holds.
Objects of Fragrance
Three imagined moments from the LOEWE universe. Each product is a sculptural form, a sensory pause.
Soap, perfume, and scent-infused objects, reinterpreted through conceptual photography and quiet luxury.
A study in texture, light, and olfactory storytelling.
Soap, perfume, and scent-infused objects, reinterpreted through conceptual photography and quiet luxury.
A study in texture, light, and olfactory storytelling.
What is it about the look in a teenager’s eyes
that’s so hard to hold?
that’s so hard to hold?
They carry suitcases full of change, escape, defiance… and fear.
Their eyes avoid the child they once were, and in that crossing, they tear through everything.
There’s something in that gaze, fear, defiance, urgency, life that only reveals itself if you’re truly willing to see it.
Only then can you capture it.
Their eyes avoid the child they once were, and in that crossing, they tear through everything.
There’s something in that gaze, fear, defiance, urgency, life that only reveals itself if you’re truly willing to see it.
Only then can you capture it.
The Art of Being Present
A one-minute conceptual film inspired by Momo, the novel by Michael Ende.
Through a consistent visual character, original music, and AI-generated imagery, the story explores our fractured relationship with time and gently reminds us to slow down, listen, and simply be.
Through a consistent visual character, original music, and AI-generated imagery, the story explores our fractured relationship with time and gently reminds us to slow down, listen, and simply be.
Sola
Three women. Three cities. One word. This series explores the quiet power of presence in different urban landscapes, each figure alone, yet claiming space. The same word appears on their clothing, transforming solitude into a statement.
What if this could happen anywhere?
What if this could happen anywhere?
A Scent, Suspended
A visual ode to stillness and scent.
Created with AI, this short film captures the ethereal essence of Jo Malone, where perfume floats, light lingers, and time slows down.
Created with AI, this short film captures the ethereal essence of Jo Malone, where perfume floats, light lingers, and time slows down.
Earth. Depth. Luxury.
A visual mood board for the new identity of a Spanish brand rooted in rarity and refinement. Truffle, caviar, and curated indulgence reimagined through sensual textures, deep tones, and a modern, exotic elegance.
Designed to move, built to belong
A product photography exploration where concept meets texture. In this series, sand becomes more than background; it becomes material, mood, and metaphor. From the sole to the scene, the All-Star silhouette emerges as both object and story.
The Quiet Ones
No actors. No script. Just real people caught in stillness, movement, and reflection. These images are taken from a visual piece inspired by Patagonia’s way of telling stories: grounded, restrained, and deeply human. Each portrait captures a moment of presence, a break from noise, performance, or pace. The aim wasn’t to direct, but to witness. To show the beauty of the unspoken, the strength in simplicity, and the richness of ordinary lives. This is not an ad. It’s an invitation to slow down, pay attention, and remember what matters.
No actors. No script. Just real people caught in stillness, movement, and reflection. These images are taken from a visual piece inspired by Patagonia’s way of telling stories: grounded, restrained, and deeply human. Each portrait captures a moment of presence, a break from noise, performance, or pace. The aim wasn’t to direct, but to witness. To show the beauty of the unspoken, the strength in simplicity, and the richness of ordinary lives. This is not an ad. It’s an invitation to slow down, pay attention, and remember what matters.
This visual study explores the intersection between fashion, atmosphere, and interior design. Starting with a moodboard of three spaces, soft, surreal, and cloud-filled, paired with a model in a vivid pink dress, the concept unfolds like a dream taking form.
A creative experiment in translating mood into material, emotion into environment.
Contact us:
hola@iiuman.com
London - Madrid
