iiuman
Human creativity. AI power. Stories that move
At iiuman, we shape narratives that blend timeless storytelling with the possibilities of AI.
We help brands and organisations share ideas that resonate faster, smarter, and at scale.
At iiuman, we shape narratives that blend timeless storytelling with the possibilities of AI.
We help brands and organisations share ideas that resonate faster, smarter, and at scale.
What we do
Shaping visions where art, design, and AI converge.
We help brands create high-quality content quickly and cost-effectively without the overhead of traditional production.
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AI-Driven campaignsFrom concept to launch-ready assets, we help you test and scale ideas at speed. -
Emotion first, alwaysConnection moves people. That’s why our narratives are designed with clarity and human insight. -
Cinematic visualsPremium-quality imagery and film without traditional overheads. -
Truly customNo templates. No shortcuts. Creativity made for you.
SELECTED WORK
Visual experiments. Cinematic studies. Branded possibilities.
Explorations where creativity and AI meet, expanding the language of visual storytelling for brands that want to lead.
BoConcept
Timeless interiors for the stories we live in.
A quiet space between two people. Not the dramatic break, but the slow drift of a glance that no longer lands, a silence that speaks louder than words. This visual study captures how interiors reflect more than lifestyle; they hold emotion.
A personal creative study. BoConcept is referenced purely as aesthetic inspiration.
Fragments of fragrance: A tribute to LOEWE
(Speculative Concept)
(Speculative Concept)
Soap. Perfume. Sculptural form.
These imagined moments combine olfactory storytelling and AI-generated still life into a tactile, sensory universe.
Created entirely with generative tools, this piece offers brands a new way to explore product storytelling before the product exists. It’s a moodboard in motion: fast to prototype, rich in atmosphere, and built to evoke.
A proof of concept for brands that design through feeling, not formula.
These imagined moments combine olfactory storytelling and AI-generated still life into a tactile, sensory universe.
Created entirely with generative tools, this piece offers brands a new way to explore product storytelling before the product exists. It’s a moodboard in motion: fast to prototype, rich in atmosphere, and built to evoke.
A proof of concept for brands that design through feeling, not formula.
iiuman is a creative studio based between London and Madrid, founded by Amaya Román and Carlos Miniño.
Our practice blends decades of visual expertise with generative innovation to craft emotionally intelligent, future-forward content.
Amaya brings 20 years of creative experience across photography, graphic design, and multimedia. Including 12 years as a multimedia designer at a leading UK charity.
Carlos, with over 30 years in advertising and multiple awards to his name, has led creative teams at Leo Burnett, Grey Trace Madrid and Libre, shaping campaigns for global brands like Fiat, Orange, and Nokia.
Our philosophy
Our work lives at the intersection of instinct and invention. It’s not just about what creativity is, but where it’s going.
We Rise,
We Create
Crafted by instinct, powered by AI
What began as an experiment became a rediscovery of visual storytelling.
Inspired by Maya Angelou’s truth and Rick Rubin’s creative freedom, this short film explores what happens when
human intuition meets machine intelligence and together, they create something neither could alone.
It’s a proof of concept for brands that value emotional depth, cultural relevance, and modern execution.
Where creative tech doesn’t replace the human touch, but amplifies it.
What began as an experiment became a rediscovery of visual storytelling.
Inspired by Maya Angelou’s truth and Rick Rubin’s creative freedom, this short film explores what happens when
human intuition meets machine intelligence and together, they create something neither could alone.
It’s a proof of concept for brands that value emotional depth, cultural relevance, and modern execution.
Where creative tech doesn’t replace the human touch, but amplifies it.
A scent, suspended
A visual ode to stillness and scent.
Created with AI, this short film captures the ethereal essence of Jo Malone, where perfume floats, light lingers, and time slows down.
Created with AI, this short film captures the ethereal essence of Jo Malone, where perfume floats, light lingers, and time slows down.
Earth. Depth. Luxury
A visual mood board for the new identity of a Spanish brand rooted in rarity and refinement. Truffle, caviar, and curated indulgence reimagined through sensual textures, deep tones, and a modern, exotic elegance.
Unbranded
A visual concept for a streetwear brand that doesn’t shout to be heard.
A group of young people. No movement. No message. Just the quiet weight of presence.
Each gaze meets the lens directly, unapologetic, unfiltered, unbothered.
A still study in identity before it gets named.
A rebellion without noise.
A group of young people. No movement. No message. Just the quiet weight of presence.
Each gaze meets the lens directly, unapologetic, unfiltered, unbothered.
A still study in identity before it gets named.
A rebellion without noise.
The art of being present
Inspired by Michael Ende’s Momo, this one-minute AI film explores our uneasy relationship with time in a world obsessed with productivity. Crafted entirely using generative tools from visuals to voice, it invites viewers to reclaim presence as a modern luxury.
Blurring the line between concept and execution, this project shows how AI can radically simplify production, eliminating the need for actors, locations, or crew while enabling brands to prototype cinematic ideas in hours instead of weeks. A quiet story with bold implications: move fast, speak softly, and leave a lasting emotional mark.
Sola: the power of one
Not a logo. A state of being. She walks alone, yet she fills the frame.
No voice. No claim. Just presence that doesn’t ask for space, it takes it. This is not alone. This is power.
Created with generative tools, designed as a speculative brand concept
where solitude becomes a wearable message, and stillness carries weight.
What if this could happen anywhere?
No voice. No claim. Just presence that doesn’t ask for space, it takes it. This is not alone. This is power.
Created with generative tools, designed as a speculative brand concept
where solitude becomes a wearable message, and stillness carries weight.
What if this could happen anywhere?
Designed to move, built to belong
A product photography exploration where concept meets texture. In this series, sand becomes more than background; it becomes material, mood, and metaphor.
From the sole to the scene, the All-Star silhouette emerges as both object and story.
From the sole to the scene, the All-Star silhouette emerges as both object and story.
A visual narrative aligned with the tone and philosophy of brands like Patagonia, where presence, simplicity, and connection to the outdoors shape the story.
An independent short film created by iihuman, this piece explores the unseen pressures we hold and the quiet strength it takes to let them go.
No actors. No script. Just real people in stillness and motion captured with honesty, restraint, and intention. For purpose-led brands, this is a creative study in how slow, human storytelling can build trust, meaning, and emotional impact without spectacle.
An independent short film created by iihuman, this piece explores the unseen pressures we hold and the quiet strength it takes to let them go.
No actors. No script. Just real people in stillness and motion captured with honesty, restraint, and intention. For purpose-led brands, this is a creative study in how slow, human storytelling can build trust, meaning, and emotional impact without spectacle.
The stone we carry
“Let’s lighten the weight. Go outside. Breathe. Feel.”
Human-Driven storytelling
Narratives grounded in emotion, crafted to connect and built to earn trust.
Lean cinematic production
High-quality visuals created with generative tools and minimal overhead, agile, focused, and visually rich.
Impact Without Excess
Big ideas. Lean execution. Designed for brands that invest in meaning, not waste.
This visual study explores the intersection between fashion, atmosphere, and interior design. Starting with a moodboard of three spaces, soft, surreal, and cloud-filled, paired with a model in a vivid pink dress, the concept unfolds like a dream taking form.
A creative experiment in translating mood into material, emotion into environment.
Got a project? An idea? let’s talk
Whether you’re curious about AI creativity or need a full campaign, we’d love to hear from you.
Together, we’ll craft bold stories, cinematic campaigns, and visuals powered by human insight and
AI innovation.
hola@iiuman.com
Together, we’ll craft bold stories, cinematic campaigns, and visuals powered by human insight and
AI innovation.
hola@iiuman.com
London - Madrid
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